A video series that shares the stories of real people who inspire us and define the Ford brand promise 'Go Further'
Ford Go Further Stories | EveryDay Heroes
Series of stories that highlight people and projects all over the world. Client: Ford Fund, Ford Volunteer Corp
Creative Direction | Research & Interviews | Digital | Print | Video
Africa Story: Factory employees come together to build shipping container homes for families in the Vastrap settlement - one of the poorest regions of South Africa.
Thai Story: Working in conjunction with the humanitarian organization World Vision Foundation of Thailand, Ford volunteers pitched in to improve the playground, built concrete barriers to help keep heavy rains from seeping into classrooms and repaired the school canteen.
Ford Go Further Stories | EveryDay Heroes
The goal is to connect on a human level and deliver personalized content through social media to increase awareness for Surfers Healing. Continue to establish the South Florida Ford connection to the autism cause, by building upon the relationships put in place by existing Ford and Surfers Healing projects.
Live event | Content | Social Media
Product/81
Series of events, videos, TV appearances, book signing tour, speaking engagements, workshops. Partners include; Ford, People, Car & Driver, Girl Scouts, Good Morning America, Maker’s Conference
Creative Direction | Production | Art Direction | Video | Photography | Social Media | Content Creation | Brand Strategy
We connected the Fordistas program to Surfers Healing by commissioning 6 custom painted surf boards by well known Miami artists to be auctioned at fundraising benefits in New York and LA.
The creation of each board included a mini-documentary for behind-the-scenes content and social sharing via FB, Twitter, Instagram and press . The surf boards were unveiled at a Fordistas gallery exhibition which attracted attention in the Miami art scene.
At the end of the 3 month exhibit, the show was shipped from the Wynwood Art District gallery in Miami to the Ritz Carlton Laguna Nigel as featured art for their 9th annual fundraiser.
Creative Direction | Content | Live Event | Experiential | Social Media | Fundraising
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Video | Banner Ads | Content | Photography
Bill Ford Better World Challenge | Ford Volunteer Corp
Stories that shine the spotlight on Ford dealers and employees who 'go further' in their job or community. Weekly magazine print ads | digital content | web videos
Creative Direction | Art Direction | Web Content Research | Production | Video Direction
Creative Direction | Art Direction
Art Direction
Environmental portraits of real people.
