We connected the Fordistas program to Surfers Healing by commissioning 6 custom painted surf boards by well known Miami artists to be auctioned at fundraising benefits in New York and LA.
The creation of each board included a mini-documentary for behind-the-scenes content and social sharing via FB, Twitter, Instagram and press . The surf boards were unveiled at a Fordistas gallery exhibition which attracted attention in the Miami art scene.
At the end of the 3 month exhibit, the show was shipped from the Wynwood Art District gallery in Miami to the Ritz Carlton Laguna Nigel as featured art for their 9th annual fundraiser.
Creative Direction | Content | Live Event | Experiential | Social Media | Fundraising
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